You don’t just hand around your business cards to anyone and everyone, do you? You only give it to those where there's a prospect of desired returns. Maybe they will contact to inquire more about your products? Maybe they will call to invest in your business?
Bottom line: you want optimum returns from your investment in business cards. But sadly, that won't happen if you are making these 5 mistakes: 1. Outdated information Of course, this is no less than a sin. If your business card includes some outdated information (phone number, address, business tagline, more), you’re hurting your business in whole. Correct it… even if it means throwing away hundreds of your expensive cards. 2. Typos and grammatical errors There's nothing smoother than claiming "Committed to Detils" with 'a' missing in details. *sarcasm* Meaning, you're NOT supposed to have typos and grammatical errors on the business card. NO WAY. It will reflect badly on your brand. And no good customer/client would consider contacting you seriously. 3. Not in sync with the brand image So, your website has a giant splash of colorful confetti in design and your business card has a traditional, ornamental design. Why? It's essential that there's a uniformity in your brand presence across different communication channels, from business cards to website to social media. 4. No call to action Why are you giving someone your business card? You know it, BUT do they? Having a small call-to-action on the card can deliver you a good result. The person must know what they are supposed to do with the card. (This is why it is recommended to have multiple types of business cards with diverse CTA. One for different target segments: customers, clients, partners, more). 5. Unappealing design This is as basic as it gets. You need an appealing design that captures attention. So, hire a good luxury business card printing NYC based service provider. These days, thermography business cards in NYC and across the USA is a very popular choice. You can also explore other cool custom varieties. These are 5 business card mistakes that are hurting your return potential. Avoid them and you're good to go.
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