Yes, text messages are the go-to to wish friends and families on their birthdays, anniversaries and other occasions. However, greeting cards still remain in big demand, even becoming a novelty choice, with much more originality and exclusivity and personalization. And not to forget, they are a keepsake that cements one's expression for years to come. In fact, contrary to the popular belief, even the young population, who are more likely to send wishes in texts and Snapchat, even they are demanding more of paper greeting cards. In fact, per several reports, this year's Valentine's day could have brought $933 million in the greeting cards industry, a near-$40 million increase vs. the 2018 sales. So, if you’re in stationery or other related niches, you can easily tap on this trend to increase your revenue. The best half of 2019 remains with many fests and special occasions all lined-up. There's a good chance that even your top competitors don’t have a basic collection of greeting cards. And even if they do, you can easily outdo them with your custom order. Pick a good service provider Contact a company who offers card printing services in New York. Of course, do your research to ensure the company is good and have a large catalog. Go through their catalog and pick the right greeting cards. If you have sufficient budget, keep your collection diverse, including everything from birthdays to graduation wishes for corporate needs. Personalize your order with a custom sentiment and your business logo. This is the simplest way how you can make your greeting card collection stand out in the market, making it more attractive, unique and personalized.
Bottom line Yes, the greeting cards might look "outdated" in this digital age. However, they are still in big demand, thanks to the novelty and personalized touch that they carry. You can easily capitalize on this. It all starts with you contacting the right online card printing NYC based service provider.
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You don’t just hand around your business cards to anyone and everyone, do you? You only give it to those where there's a prospect of desired returns. Maybe they will contact to inquire more about your products? Maybe they will call to invest in your business?
Bottom line: you want optimum returns from your investment in business cards. But sadly, that won't happen if you are making these 5 mistakes: 1. Outdated information Of course, this is no less than a sin. If your business card includes some outdated information (phone number, address, business tagline, more), you’re hurting your business in whole. Correct it… even if it means throwing away hundreds of your expensive cards. 2. Typos and grammatical errors There's nothing smoother than claiming "Committed to Detils" with 'a' missing in details. *sarcasm* Meaning, you're NOT supposed to have typos and grammatical errors on the business card. NO WAY. It will reflect badly on your brand. And no good customer/client would consider contacting you seriously. 3. Not in sync with the brand image So, your website has a giant splash of colorful confetti in design and your business card has a traditional, ornamental design. Why? It's essential that there's a uniformity in your brand presence across different communication channels, from business cards to website to social media. 4. No call to action Why are you giving someone your business card? You know it, BUT do they? Having a small call-to-action on the card can deliver you a good result. The person must know what they are supposed to do with the card. (This is why it is recommended to have multiple types of business cards with diverse CTA. One for different target segments: customers, clients, partners, more). 5. Unappealing design This is as basic as it gets. You need an appealing design that captures attention. So, hire a good luxury business card printing NYC based service provider. These days, thermography business cards in NYC and across the USA is a very popular choice. You can also explore other cool custom varieties. These are 5 business card mistakes that are hurting your return potential. Avoid them and you're good to go. |
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